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新聞中心

新常態下幕墻行業發展之路的思考

在日前召開的第九屆全國幕墻行業領軍企業家沙龍上,與會企業家就新常態下幕墻行業如何發展發表了很好的意見,取得很多共識,其中不乏諸多亮點。中國建筑裝飾協會會長李秉仁、副會長張京躍分別做了總結性講話,提出幕墻行業在新常態下發展的新思路。我受邀參加此次沙龍,在聽取各位企業家的發言后,受益匪淺,感受頗深。


一、 企業要適應市場變化,方能生存和發展。


市場經濟是由供需雙方構成的,是相互依存、不可分割的。作為供給方的幕墻企業想要生存和發展,就要時刻關注市場發展趨勢,判斷哪些是市場不需要的中低端無效產品,哪些是市場需要的中高端產品,只有認真地分析研究,才能主動適應、有效融入市場。上海美特幕墻有限公司總工蕭愉表示:企業生存的條件,就是適應市場。


當前,我國幕墻行業中低端產能嚴重過剩并造成惡性競爭,一項工程往往有幾十家甚至上百家企業競爭,這不僅造成資源浪費,還嚴重損害了企業的自身利益。而中高端市場產能嚴重不足,供給側結構嚴重失衡。因此,進行供給側結構性改革勢在必行。


中高端產品不僅技術含量高,而且品質優、性能好,既節能環保,又有效益,還能引導高端消費,不僅國內市場需要,國外市場也需要。事實證明,只要產品質量過硬,性價比高,就不愁沒有市場。正如深圳方大建科集團有限公司副總經理曹乃斯所說,好的產品、優質的服務是永遠不會被淘汰的。沈陽遠大鋁業工程有限公司總裁王雙軍在發言中談到,技術含量高、質量優的產品在發達國 家是有市場的,近公司在英國承接了4個多億的幕墻項目,就是很好的例證。


所以,供給側結構性改革戰略,不僅是幕墻行業適應市場的需要,也是引導高端消費的根本之舉。


二、 培育工匠精神,樹立品牌形象。


我國是幕墻生產大國,但不是幕墻生產強國,差距體現在產品質量不精、技術含量不高等方面,產品總體處于中低檔水平。因此,要想實現幕墻強國,離不開工匠精神。


眾所周知,一個好的工程,是精心設計施工的結果,而施工質量在很大程度上取決于施工人員的水平。我們工程質量總體水平不高,與發達國 家還有一定差距,關鍵就差在工匠精神的缺失和技工隊伍的缺乏。為此,我們要努力加大對員工培訓的力度,當前經濟發展速度處在放緩時期,正是幕墻企業抓緊培訓、苦練內功的好機會。其中,特別是要重視對技工的培訓教育,通過以師帶徒等行之有效的方式培養一批技術水平高、作風嚴謹、能啃骨頭的高素質技工隊伍,使每位操作工成為技藝高超的工匠和技術能手。浙江中南建設集團有限公司副總裁劉旭濤說:做一個工程,樹一座豐碑,贏一片市場,交一方朋友。經濟社會將進入品牌時代,企業沒有自己的品牌,必將失去市場競爭力,從而被市場所淘汰。為了培養工匠精神,深圳方大實業股份有限公司近年來塑造以工匠精神為核心的企業文化,使工匠精神在企業扎根。


隨著“一帶一路”戰略的不斷展開,一批高鐵、高速公路、機場等基礎設施項目將陸續興建,為幕墻行業提供了發展機遇。只要把產品質量做好,我們在國際市場中就具有競爭力,就能贏得并占領國際市場。


三、 在“一帶一路”戰略指引下,幕墻行業應主動走出去。


“一帶一路”戰略為我國幕墻行業走出去搭建了很好的平臺,沿線覆蓋65個國 家,占到全球經濟的30%,基礎設施建設將給我們帶來無限商機,但是如何走出去,值得我們很好地研究和探討。


王雙軍總裁對此深有體會,他表示,要加強產品結構轉型升級,由中低端產品向中高端產品轉變,以適應發達國 家市場需求;要從小項目做起,由小到大,逐步發展,在積累一定經驗以后,再做大項目,這樣可以規避風險,做穩做實;要盡可能抱團出海,團結合作,千萬不要惡斗;要對項目進行調研,弄清情況再做決定。同時,還要選擇業主口碑好、資金落實到位、付款及時的項目,例如政府項目和大型房地產項目。


蕭愉總工提出 一個“五不”原則:不賺錢的不做,不安全的不做,資金不到位的不做,不節能不做,不環保不做。為了規避項目所在國的法律、法規、標準、匯率等風險,可與有對外承包工程經驗的央企和大型總承包企業合作,建立穩定的戰略合作伙伴關系。


四、 創新的主體是企業,創新是企業發展的內在動力。


幕墻行業要發展,要走出國門,要打造世界品牌,要提高市場競爭力,唯有創新。


創新的主體是企業,企業要創新,就需要資金投入、人才投入,尤其是要引進高素質的創新人才,研發出具有自主創新的知識產權和專利。


創新的關鍵是人才,幕墻工程屬于系統集成工程,人的因素很重要。廣州白云化工實業有限公司總經理繆明松對企業創新提出很好的意見,他認為,創新需要建設創新平臺,需要建設創新體系和機制,需要引進高素質的研究人才。


創新必須堅持產學研相結合,發揮高校和研究機構人才、技術、設備優勢,整合社會各方面資源于一體,以高、精、尖、缺為導向,密切結合企業發展需要,攻克技術難關,開發研究具有前瞻性、引領性的科技成果,并及時轉化為生產力。


在當今經濟全球化時代,幕墻企業一定要加大創新力度,把創新的各項工作落到實處,并生根、開花、結果,使創新成為幕墻行業發展的新引擎。


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聯系人:潛先生 手機:13607942868/15798013688  座機:07947117672  郵箱:2551215875@qq.com

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